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10 Things RTB Buyers Can Learn From SEM Veterans
Paid search and RTB are fairly similar online marketing channels — each involves bidding on ad inventory in an auction-based model. But, whereas paid search has long been a staple of the Internet...
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8 Questions To Ask Before Choosing A Tag Management System
There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of web pages, resulting in trillions of one-off data connections,...
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Beyond Tag Management: The Future Of Advertising Data
Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and other tag related issues. Tag management is certainly an important...
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10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three key skill sets: An...
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The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable...
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The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a...
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The state of cross-channel paid search, part 3: SEM & display
In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for most marketing organizations. I also presented some ideas on how...
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